The world has again and again realized that any attempt to super automation has failed again and again because finally people look for that human insight into issues and not an insight generated by a complex algorithm. I think there are two categories of problem which decides if automation is going to be successful or not. One are the problem which can be mapped into a flow diagram. (Yes, the same diagram that we learned in our school), and another once are which we cannot. The first categories of problem can be fitted nicely for automation possibility and not the second one. Still people are looking for the dream machine which can predict the stock market may be just 5 minutes ahead of its time.
Let me put a disclaimer also at the end. Be sure of that your customer knows what they need and their want is in congruent with the same. At times, it's often the case that customers are not clear of their requirements. It's important than to understand their need and convert it into right kinds of wants.
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